
Genevieve (as Francis Rowe)
6.555 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
6.1In this ensemble drama set in rural France, the women of the Paridier farm are left to run it by themselves while their men are off fighting in World War I. But things become complicated with the arrival of American troops.
7.9A group of French soldiers, including the patrician Captain de Boeldieu and the working-class Lieutenant Maréchal, grapple with their own class differences after being captured and held in a World War I German prison camp. When the men are transferred to a high-security fortress, they must concoct a plan to escape beneath the watchful eye of aristocratic German officer von Rauffenstein, who has formed an unexpected bond with de Boeldieu.
5.6By day, Richard Haig is a successful and well-respected English professor at renowned Trinity College in Cambridge. By night, Richard indulges his own romantic fantasies with a steady stream of beautiful undergraduates. But Richard has grown tired of the game and is looking for something more meaningful and lasting. So when Kate, Richard’s tanned, athletic, 25-year-old American girlfriend tells him that she is pregnant, Richard is thrilled. He looks forward to having a family of his own, being a father his children could be proud of, not some sex-fueled bobcat. There is only one problem. Richard’s not in love with Kate. Richard is in love with Kate’s sister, Olivia. He had been in love with her ever since he first saw her.
7.3A depiction of the conflict between King Henry VIII of England and his Lord Chancellor, Sir Thomas More, who refuses to swear the Oath of Supremacy declaring Henry Supreme Head of the Church in England.
7.1A group of people are standing along the platform of a railway station in La Ciotat, waiting for a train. One is seen coming, at some distance, and eventually stops at the platform. Doors of the railway-cars open and attendants help passengers off and on. Popular legend has it that, when this film was shown, the first-night audience fled the café in terror, fearing being run over by the "approaching" train. This legend has since been identified as promotional embellishment, though there is evidence to suggest that people were astounded at the capabilities of the Lumières' cinématographe.
6.5James Bond must investigate a mysterious murder case of a British agent in New Orleans. Soon he finds himself up against a gangster boss named Mr. Big.
7.6The wife of a famous composer survives a car accident that kills her husband and daughter. Now alone, she shakes off her old identity and explores her newfound freedom but finds that she is unbreakably bound to other humans, including her husband’s mistress, whose existence she never suspected.
7.4Polish immigrant Karol Karol finds himself out of a marriage, a job and a country when his French wife, Dominique, divorces him after six months due to his impotence. Forced to leave France after losing the business they jointly owned, Karol enlists fellow Polish expatriate Mikołaj to smuggle him back to their homeland.
7.9Enraged at the slaughter of Murron, his new bride and childhood love, Scottish warrior William Wallace slays a platoon of the local English lord's soldiers. This leads the village to revolt and, eventually, the entire country to rise up against English rule.
7.2David Sumner, a mild-mannered academic from the United States, marries Amy, an Englishwoman. In order to escape a hectic stateside lifestyle, David and his wife relocate to the small town in rural Cornwall where Amy was raised. There, David is ostracized by the brutish men of the village, including Amy's old flame, Charlie. Eventually the taunts escalate.
7.8After being expelled from Beecher Prep for his treatment of a classmate with a facial deformity, Julian has struggled to fit in at his new school. To transform his life, Julian's grandmother finally reveals her own story of courage of her youth in Nazi-occupied France, where a classmate shelters her from mortal danger.
8.3A commanding officer defends three scapegoats on trial for a failed offensive that occurred within the French Army in 1916.
7.2Henry IV usurps the English throne, sets in motion the factious War of the Roses and now faces a rebellion led by Northumberland scion Hotspur. Henry's heir, Prince Hal, is a ne'er-do-well carouser who drinks and causes mischief with his low-class friends, especially his rotund father figure, John Falstaff. To redeem his title, Hal may have to choose between allegiance to his real father and loyalty to his friend.
7.8Orphaned after a Nazi air raid, Paulette, a young Parisian girl, runs into Michel, an older peasant boy, and the two quickly become close. Together, they try to make sense of the chaotic and crumbling world around them, attempting to cope with death as they create a burial ground for Paulette's deceased pet dog. Eventually, however, Paulette's stay with Michel's family is threatened by the harsh realities of wartime.
7.5Martinaud, an illustrious notary suspected of being the perpetrator of two horrendous crimes, voluntarily agrees to be questioned by Inspector Gallien on New Year's Eve. What initially is a routine procedure, soon becomes a harsh interrogation that seems to confirm the initial suspicions.
5.4Marquise is a drama about the rise and fall of a beauteous actress. As cheerfully portrayed by Sophie Marceau, the eponymous heroine is an engagingly ribald, but perhaps rather too modern, character. She rises from an impoverished background to become a favourite of the Sun King, Louis XIV, and the mistress of the celebrated Racine, who wrote roles especially for her; but her fate, in the end, is a tragic one.
6.8In 1930s England, a group of pretentious rich and famous gather together for a weekend of relaxation at a hunting resort. But when a murder occurs, each one of these interesting characters becomes a suspect.
7.7The deep conversation between a Japanese architect and a French actress forms the basis of this celebrated French film, considered one of the vanguard productions of the French New Wave. Set in Hiroshima after the end of World War II, the couple -- lovers turned friends -- recount, over many hours, previous romances and life experiences. The two intertwine their stories about the past with pondering the devastation wrought by the atomic bomb dropped on the city.
6.6The true WWII story of Audie Murphy, the most decorated soldier in U.S. history. Based on the autobiography of Audie Murphy who stars as himself in the film.
6.2A knight in the service of a duke goes to a coastal village where an earlier attempt to build a defensive castle has failed. He begins to rebuild the duke's authority in the face of the barbarians at the border and is making progress until he falls in love with one of the local women.
6.6A WWII veteran escapes his care home in Northern Ireland and embarks on an arduous but inspirational journey to France to attend the 75th anniversary of the D-Day landings, finding the courage to face the ghosts of his past.
5.9Under the watch of his unkind realtives, lonely Bosse's luck is changed when he is sent to the land where his real father is the King. In that country, he sets out on a quest, together with his new friend, to destroy the evil Knight Kato.
6.7The story of Prince Hal who sets out to avenge his dead father against the city's rivals, the Zeriths, little knowing it was his wicked uncle Nezo who is the real killer, with his own designs on the throne.
7.2Lieutenant Hornblower and his shipmates are sent to accompany a doomed royalist invasion of revolutionary France.
7.4In war-torn colonial America, in the midst of a bloody battle between British, the French and Native American allies, the aristocratic daughter of a British Colonel and her party are captured by a group of Huron warriors. Fortunately, a group of three Mohican trappers comes to their rescue.
6.5Spain in the 1930s is the place to be for a man of action like Robert Jordan. There is a civil war going on and Jordan—who has joined up on the side that appeals most to idealists of that era—has been given a high-risk assignment up in the mountains. He awaits the right time to blow up a crucial bridge in order to halt the enemy's progress.
6.4When soldier Robin happens upon the dying Robert of Loxley, he promises to return the man's sword to his family in Nottingham. There, he assumes Robert's identity; romances his widow, Marion; and draws the ire of the town's sheriff and King John's henchman, Godfrey.
6.7A nobleman vows to avenge the death of his father by the hands of pirates. To this end, he infiltrates the pirate band; Acting in character, he single-handedly captures a merchant vessel, but things are complicated when he finds that there is a beautiful young woman of royal blood aboard.
7.6The story of an idle rich boy who joins the US Army's Rainbow Division and is sent to France to fight in World War I, becomes friends with two working class men, experiences the horrors of trench warfare, and finds love with a French girl.
6.7At the start of World War I, Paul Baumer is a young German patriot, eager to fight. Indoctrinated with propaganda at school, he and his friends eagerly sign up for the army soon after graduation. But when the horrors of war soon become too much to bear, and as his friends die or become gravely wounded, Paul questions the sanity of fighting over a few hundreds yards of war-torn countryside.
6.3The film's plot follows that of the game closely. Nariko, a member of an ancient tribe who have guarded an ancient magical sword for thousands of years, is charged with bringing the sword to its destined wielder, a deity reincarnated who will bring peace to the land. But on her quest, Nariko must wield the sword herself against the forces of King Bohan, who wishes to possess the weapon himself.
7.0In 18th-century France, a young man masquerades as an actor to avenge his friend's murder.
8.4Genndy Tartakovsky's Primal: Tales of Savagery features a caveman and a dinosaur on the brink of extinction. Bonded by tragedy, this unlikely friendship becomes the only hope of survival.
6.3At the onset of World War II, American Lt. Col. Robert Frederick is put in charge of a unit called the 1st Special Service Force, composed of elite Canadian commandos and undisciplined American soldiers. With Maj. Alan Crown leading the Canadians and Maj. Cliff Bricker the acting head of the American contingent, there is initial tension -- but the team comes together when given a daunting mission that few would dare to attempt.
7.2Two young men, one rich, one middle class, both in love with the same woman, become US Air Corps fighter pilots and, eventually, heroic flying aces during World War I. Devoted best friends, their mutual love of the girl eventually threatens their bond. Meanwhile, a hometown girl who's the lovestruck lifelong next door neighbor of one of them pines away.
6.5A young RAF pilot tests his father-in-law’s prototype supersonic aircraft to the limit, at a time of intense development in the field of aviation, just as commercial jet airliners are about to enter service.
6.2During the harrows of WWII, Jo, a young shepherd along with the help of the widow Horcada, helps to smuggle Jewish children across the border from southern France into Spain.